Services

Contextual and Behavioural Advertising

As of late December 2011, we’re able to offer a contextual and behavioral retargeting program that allows you to hit highly qualified retargeted retail trading traffic around the globe.

• Contextual - we know where those uniques are coming from, i.e. sites which are only in the retail trading niche.
• Behavioral, i.e. visitors who have demonstrated an interest in retail trading via other sites and their own behavioral patterns.

Our competitors will tell you that their BA program offers the same as ours. But we know different. This is a truly unique offering in this marketplace, and provides a level of service and results that simply cannot be matched.

CPM

The majority of our publishers operate on a CPM basis, or Cost Per Mille (thousand impressions), where one load of a web page equals one impression. This is the traditional advertising methodology where exposure is paid for upfront, rather than results-based advertising such as CPC (Cost Per Click), CPA (Cost Per Acquisition) or CPL (Cost Per Lead).

We sometimes participate in CPL and CPA deals depending upon the nature of the offer. Get in touch if this is something you’d like to explore.

Another frequently used acronym is ROS (Run Of Site - i.e banners appear on every page on a website).

Consultancy

If you want to get a different set of eyes on a campaign, pick our brains for feedback and impartiality on a set of creatives or anything in between, we can come to your office or consult over the phone for a very reasonable fee.

Design / SEO

We don’t do design, or SEO – but we frequently work with some very talented people who can design their asses off, and we’re happy to recommend those people who we have used ourselves.

Copywriting

We don’t do copywriting either. But some of our closest colleagues do, and can cater for everything from a simple email through to complete Corporate Identity and Branding. Email us to find out more.

TV / Radio / Print

We don’t do TV, Radio or Print advertising either. But, w are happy to arrange introductions with several talented agencies who can handle bookings for you - all at no cost to you, of course.